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A home for South African gaming.
Cinga eSports brings tournaments, places to play, local stories and access opportunities into one clear national platform.
Access was the problem, not talent.
Cinga eSports set out to become South Africa’s platform for gaming culture and tournament discovery. Tournaments, venues and events were scattered across social platforms, organiser pages and informal channels, leaving players without one dependable place to find where to compete or where to play.
One platform where players can find the scene and take part in it.
The name sets the direction: Cinga means to think in isiXhosa and to search in isiZulu. Think it, find it, play it.
Local energy. Built to publish.
A high-contrast identity designed to hold up across a feed, a tournament bracket and a venue wall. Confident red and yellow, near-black foundations and a flexible graphic language give the team a system it can use every day.
Five clear ways into the scene.
One mobile-first product, structured around the jobs players, organisers and partners need to complete quickly.
Tournament Radar
A structured, filterable directory of tournaments worth entering.
Play Spots
Places to play across the country, from premium arenas to Kasi hubs.
Cinga Events
First-party tournaments and community activations.
Culture
Local coverage of the scene, in its own voice.
Access Activations
A credible commercial route into gaming communities.
Desktop depth. Mobile speed.
The design system scales from long-form discovery to quick mobile scanning without losing hierarchy, identity or the next useful action.
One system, many publishing moments.
News covers, tournament listings, event articles, social posts and announcements share one structure. The team can publish at pace while every format still feels unmistakably Cinga.
Access designed as an offer.
Sponsored tournaments, community gaming days, Play Spot activations and content series are packaged as one coherent proposition: gaming strategy and community access from Cinga, with campaign identity, content and digital delivery from SBT20.
One national platform. One recognisable system.
Cinga launched as a structured home for South African gaming, combining tournament discovery, places to play, local editorial and a credible route for partners under one brand.
The site was subsequently optimised for mobile, taking its PageSpeed score from 63 to 81, largest contentful paint from 16.1 seconds to 3.5, and total image weight from over 20MB to under 2MB.