A logo is not a brand.
SBT20 builds complete identity systems: logo and wordmark, colour and type, guidelines, templates, stationery and naming, engineered so every team and supplier can apply the brand correctly without you in the room.
Most brands drift. Systems hold.
Brands rarely fail at launch. They fail months later, when a supplier stretches the logo, a new hire picks a different blue and every presentation looks like it came from another company.
A brand system fixes that. It turns your identity into clear rules and ready-made tools, so the brand looks the same whether it is applied by your marketing team, a printer down the road or a partner in another country.
Everything the brand needs to travel.
Six components, each built to be used, not admired in a PDF. The scope flexes to what you already have, so a refresh can keep what works.
Logo and wordmark system
Primary, secondary and compact versions, with clear space and minimum sizes for every use.
Colour and type system
A defined palette with print and screen values, and a type hierarchy that works from billboard to footnote.
Brand guidelines
A practical rulebook your team and suppliers can follow, with clear examples of what to do and what to avoid.
Template libraries
Ready-to-use presentations, documents and social formats, so everyday work stays on brand.
Stationery and print assets
Business cards, letterheads and signage files, prepared to print correctly the first time.
Naming strategy
Names for the company, products or programmes, tested for meaning and fit in the markets you work in.
Four steps from brief to rollout.
Strategy comes before design, and every decision is tested on real applications before it is signed off.
Discover
We learn the business, the audience and the competition, and audit what already exists.
Define
We agree the brand's position and personality before any design starts.
Design
We build the identity and test it on real applications, not on a blank page.
Deploy
We deliver the guidelines, templates and source files, and hand over everything your team needs to use them.
Questions we hear often.
Short answers to what clients usually ask before a brand project starts.
Do we need a full brand system or just a logo?
If one person applies your brand, a logo and a few rules may be enough. Once a team, suppliers or partners are involved, a system pays for itself in time saved and mistakes avoided.
Can you work with our existing logo?
Yes. Many projects start as a refresh: we keep what already carries recognition, fix what is inconsistent and build the missing tools around it.
What do we receive at the end?
Logo files for print and screen, brand guidelines as a PDF, editable templates in the formats your team already uses, and full colour and type specifications.
How long does a brand system take?
It depends on scope. Refreshing an existing identity moves faster than a new brand with naming. We confirm the timeline in the proposal after the first conversation.
Ready to build your brand?
Tell us what you need to move. We reply within two working days with a clear shape for the engagement.