Skip to contact
Strategic Design & Growth Studio

Design that
moves the
numbers.

SBT20 builds brand systems, campaigns, websites and content that sharpen how businesses show up, communicate and grow.

Selected work

Craft across brand,
print & digital.

All projects →
3D Illustration · Editorial · Publishing
The South African Airways fleet, illustrated in 3D for Sawubona magazine
Our Fleet · Sawubona · May 2013
Print · Editorial · Publication
Annual report - bilingual English & French editions
EN / FR · African Union Foundation
Brand · Platform · Campaigns
Cinga eSports - a home for South African gaming
Web · Content · Community
Film · Editing · Brand
Video editing and production for brand & broadcast
Edit · Grade · Sound
Identity · Brand system · Launch
Fintech brand identity - full system from naming to launch
Brand system · Fintech sector
01 / 04 BRAND SYSTEMS

Identity that
scales with you.

Build the foundation your business grows from. Identity, guidelines and templates built to enterprise standard.

Logo & identityBrand guidelinesTemplate librariesStationery & printNaming
WHAT WE BUILD
Brand Guidelines
Version 2.0
LOGO CONSTRUCTION
COLOUR PALETTE
TYPOGRAPHY
Aa
Inter · SemiBold
SBT20 Studio
Strategic Design & Growth
info@sbt20.co.za
Brand20
BRAND ASSETS
02 / 04 CAMPAIGN ROLLOUTS

To market fast.
Looking the part.

Campaign assets that move fast without compromising quality. Consistent across every format and channel.

Social contentPrint collateralDigital adsEmail campaignsOutdoor / OOH
WHAT WE DELIVER
SOCIAL CAMPAIGN
Great design isn't just seen.
PRINT ADS
Big
Ideas.
EMAIL
ANALYTICS
4.2×
ROI
68%
CTR lift

Illustrative, campaign formats

OUTDOOR / OOH
Brand20
DIGITAL BANNERS
03 / 04 WEBSITES & DIGITAL

Your best
salesperson.

Websites and digital platforms built to convert. Fast, branded, and designed to perform from day one.

Web designLanding pagesUI / UXE-commercePerformance SEO
WHAT WE BUILD
WEBSITE DESIGN
LANDING PAGES
Conversion rate
UI COMPONENTS
CTA
Learn
MOBILE-FIRST
PERFORMANCE
Speed
94
SEO
98
A11y
100
E-COMMERCE
04 / 04 MULTIMEDIA CONTENT

Visual proof
at scale.

Photo, video, motion and social content that stops the scroll. Directed to brand standard across every format.

Campaign photographyCorporate videoSocial contentMotion designEditorial
WHAT WE CREATE
CORPORATE VIDEO
PHOTOGRAPHY
MOTION DESIGN
SOCIAL REELS
EDITORIAL
The brands building Africa's next decade.
PRESENTATIONS
Brand20
Q3 results. One story, twelve slides.

Six capabilities.
One way
of working.

Not just what we deliver, but how we deliver it well. The skills, systems and thinking behind everything we make.

S / 01
Creative Strategy
We think before we make. Every project starts with a clear brief, a defined audience and a creative direction that connects the business goal to the final output.
Brief  ·  Audience
Direction  ·  Positioning
S / 02
Executive Communication
Board decks, pitch narratives, dashboard slides and event templates. Clear numbers, clear story, clear decision.
Presentations  ·  Proposals
Annual Reports  ·  Investor Decks
S / 03
Brand and Print Production
Everything your brand needs to show up on paper, at the standard your identity deserves. Concept through print-ready files.
Annual Reports  ·  Publications
Stationery  ·  Corporate Print
S / 04
Photography and Videography
Directed shoots for campaigns, products, editorial and social. Shot and delivered to brand standard, ready to use across every format.
Campaign Photography
Corporate Video  ·  Editorial
S / 05
Product and UX
Customer journey mapping, platform UI and conversion-focused redesigns for digital products that need to perform, not just look good.
UI Design  ·  UX Audits
Conversion  ·  Digital Product
S / 06
AI-Accelerated Creative
Concept acceleration, image direction and prompt systems. We use AI to widen the creative range, not replace it.
Concept Development
Image Direction  ·  Prototyping

Not ready to brief us? See how we work →

About SBT20

Strategy first.
Craft second.
Results always.

SBT20 is the strategic design and growth studio for organisations that compete at the top. We sit at the intersection of brand, business and technology, building visual systems, digital products and campaign assets that make enterprises sharper, faster and more competitive.

Based in Johannesburg. Working across Africa and internationally. Every project starts with the brief, the audience and the format. Then we build the artefact that earns its place in the room.

13
Years in practice
1000+
Projects delivered
3
Continents reached
Inside the SBT20 studio - brand strategy session
FAQ

Common questions

What does SBT20 do?

SBT20 is a strategic design and digital growth studio. We build brand identity systems, campaign assets, websites and multimedia content for organisations that want their brand to work as hard as they do.

Where is SBT20 based, and where do you work?

Our studio is in Johannesburg. We work with clients across Africa and internationally, and most engagements run remotely with structured check-ins in the project’s timezone.

How do engagements start?

Send a brief through the form or by email. Within two working days you receive a proposed shape for the engagement: scope, timeline and investment. No generic proposals - a direct response to what you have told us.

What size businesses do you work with?

Businesses of every size, from owner-run to enterprise. The qualifier is not how big you are - it is wanting work that performs. We are most effective when the brand, the audience and the business goal are clearly defined, or when we are brought in to define them.

Do you work with startups?

Yes. Early-stage companies that treat design as a strategic asset rather than a finish coat get the most from working with us, and we shape the engagement to fit the stage you are at.

Start a project

Tell us what you
need to move.

We reply within two working days with a shape for the engagement and a proposed first step. No generic proposals, a direct response to what you have told us.

Location
Johannesburg, South Africa  ·  Across Africa and internationally
Brief received. We will be in touch within two working days.